I consulted on product demo screen designs for a company focused on healthcare tools that simplify data analytics and management. As part of the screen design project, they were seeking help with their logotype identity.
After completing a branding survey, the goals for the logotype were to reflect a clean, professional and trustworthy approach. The name itself often gets mispronounced which, while not a priority, was an interesting problem to consider in the logotype development process.
Three logotype directions and corresponding color palettes were presented. The client settled on the logotype with phonetic clues and that met their branding goals.