My client requested an exploration of logo designs for a new program to be introduced by the Washington Wildlife Federation.
The weekend program is meant to be an educational, outdoor program targetted at families wanting to build a connection with nature and with one another. The family weekend program would introduce and make relevant wilderness skills such as camping, hiking, fishing and animal identification.
The logos help to illustrate connections both to nature and with family while also providing visual clues about the weekend program activities. We also explored how the logos would appear on a multiple applications.
Look forward to seeing the program launch soon!